The bee population is declining rapidly, and Cheerios are trying to help bring back them back
Recently, Cheerios has been manufacturing and selling boxes of Cheerios, missing their mascot, Buzz the Bee. They claimed the hashtag #BringBackTheBees and redirected buyers to their website, where they gave the option for their buyers to order free packets of wildflower seeds that were coordinated with their regions.
The hashtag and their website blew up and tons of people ordered wildflowers to plant in their regions. Now, according to their website, they exceeded their goal of giving out 100 Million wildflower seeds by ten times – selling 1.5 Billion seeds all together – and are all out.
If people continue to help save the bees like this, then there is the possibility that the bee population will stop declining.